Touring Club Italiano guida dei borghi

A long-term partnership with Touring Club Italiano has led to the new visual identity and wayfinding system for the Comune di Peccioli. Thanks to the revenues from waste disposal, Peccioli has become an important art and cultural reference for the Tuscan region, attracting millions of visitors every year. The wayfinding system guides visitors to the open-air art sculptures distributed around the town and its districts, while creating a compact dynamic identity recalling a constellation.